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Marketing Program

Published: Thursday, 10 April 2014

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Mk Management Consulting & Training focuses on development,implementation, and control of integrated marketing strategy neededto attain and sustain a competitive market advantage.Understanding customers to create value Understanding the psychological aspects of buyer's behavior How clients make buying decisions and interpret advertising and sales messages?

Competitive intelligence Advertising and Brand Communications: managing the brand, theelements of the marketing-mix product policy, channels of distribution,communication, and pricing to satisfy customer needs profitably.

Marketing Communications Mix: understanding the elements ofmarketing communication program including advertising, personalselling, public relations, sales promotion and direct marketing.

Understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/services trategy

Publicity and Public Relations: study of the implications of publicrelations on marketing, corporate identity, public policy advocacy andlobbying, issues management, media relationsMarketing Laws and Ethics

to discuss your specific needs and we will be very happyto work with you to put together a tailored solution or advise you which of our courses focusing on training for leadership skills, best fits your requirements.

CONTACT US  to discuss your specific needs and we will be very happy towork with you to put together a tailored solution or advise you which of ourcourses focusing on training for leadership skills, best fits your requirements.

 

 

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